Mandatory, Non-Discretionary Demand
$29B annual US hotel renovation spend; PIPs required to maintain franchise, ADR, and asset value$29B annual renovation spend; PIPs required to maintain franchise and asset value
Hotel exterior at dusk, select-service hospitality asset
Renovation, repeated with discipline
60+ renovations · 6 ground-up developments · 7 flag families
Institutional renovation platform for select-service and upscale hospitality assetsInstitutional renovation platform for select-service and upscale assets
Predictable execution for owners, operators, and capital partners
Formerly HRS Group, the platform has executed branded hotel renovations for institutional ownersFormerly HRS Group, branded renovations for institutional owners
Investment Committee Summary
Execution-Led Risk Profile
Outcomes driven by schedule certainty, inspection readiness, and compliance (fire/life-safety, ADA)Outcomes driven by schedule certainty and compliance
Short Duration, High Capital Velocity
~4-6 month renovations vs 9-14 month conversions and 24+ month new builds~4-6 month renovations vs longer conversions and new builds
Institutional Brand Fluency
Repeat execution in Hilton, Marriott, Hyatt, IHG, and Wyndham systems reduces approval frictionRepeat execution in major brand systems reduces approval friction
Repeat Portfolio Economics
Multi-asset owners drive backlog visibility, procurement leverage, and margin durabilityMulti-asset owners drive backlog visibility and procurement leverage
Vertically Integrated Control Model
Internal construction, millwork, fabrication, and FF&E reduce handoffs and reworkInternal construction, millwork, fabrication, and FF&E reduce handoffs
Track Record
- Operating History
- Established platform with repeat renovation programs
- 60+ Branded Renovations
- Renovations across select-service and upscale assets
- 6 Ground-Up Developments
- Participated in six hotel ground-up developments
- 7 Flag Families
- Hilton, Marriott, Hyatt, IHG, Wyndham, La Quinta, Extended Stay